Do Good, Be Dangerous, Live Free
Do Good, Be Dangerous, Live Free
Born from field experience, built for real-world use—One Hundred Concepts exists to solve the problems we faced firsthand.
Established In 2021
One Hundred Concepts
As civilians pushing ourselves to live free, stay dangerous, and do good, we ran into problems with our gear—solutions didn’t exist, so we built our own. One Hundred Concepts started as a response to real frustrations in the field, and it’s grown into a mission.
Through the products we design and the information we share, we aim to solve real-world problems and equip others to do the same. We live by our motto—and we’re here to help you live it too.
We Live To Serve & Protect
A Way Of Life
Like our colonial ancestors, we are common men willing to serve their community and country – in life or in death if necessary – to secure freedom and safety for all Americans against enemies foreign and domestic.
The people behind the brand
Meet The Team
As civilians learning and growing in our capability to do good, be dangerous, and live free, we uncovered problems with our gear and were frustrated by the lack of purpose driven products to solve them, so we made our own.
Jonah Tyree (Co-Founder & COO)
Garrett Barnes (Logistics Director)
Garrett Miller (Co-Founder & CVO)
From Vision to Reality
The Origins of One Hundred Concepts
Signature Reduction
Signature reduction isn’t theory—it’s survival. Reflections, outlines, and movement can give away your position. Learn how to stay concealed with practical techniques and purpose-built gear.
Learn More
The Vault
The Vault houses exclusive data gathered by our in-house team, designed to help you make more informed decisions and create a good, GOOD, DANGEROUS, and FREE citizen.
Enter The Vault